01. The Challenge & Solution
We began with Parker’s IGFG Division in November of 2020. The goal was to optimize their previous SEM Program with GoogleAds and roll out a digital marketing plan across divisions.
What we found was a plethora of blockers around their current analytics and the ability to implement third-party tags for Google Analytics and GTM – which presented a unique challenge for reporting.
We began with foundational cleanup within the CMS, GoogleAds and Coremetrics (their current source of truth).
03. Perfect Result
For this client, the perfect result was realizing their true blockers – and that is data.
Potential to gain SOV and clicks against competitors like Donaldson when they are able to alleviate this blocker.