Paint & Floor Solutions
Logo Design Process
The Paint & Floor Solutions emblem uses perspective and texture to highlight the company’s services and precision. We also created an option without texture to allow for consistency across printed branded materials, including vinyl and embroidery.
We presented a variety of logo styles to better understand the client’s design preferences.
We created a series of drafts to explore options for emblem style, typography, texture, and mark design.
The final logo incorporates the client’s specialty, LVP flooring. It appears in two full-color versions, as well as black, and knockout white.