A New Agency MOdel Means

Efficiency & Better Strategy

Blue Noda was built by digital veteran and marketing ops fanatic, Andrea Salemi, who has had the privilege of working with some of the world’s most recognizable brands including Harvard, BU, Shell, and Parker Hannifin.
My idea was sparked in the wake of the global pandemic. The marketing and advertising industry has been standing idly as the traditional agency model has outlived its purpose. Inflated overhead, poor internal procedure, and high client churn and burn-out rate have been commonplace. An agency should not be burdened by an opposing force for selfish means and dreaded up-sells; they should be integrated into your team and hold a genuine concern for your success. The best relationships are symbiotic.

Building off proficiencies of the traditional agency model, we aim to take some of the best elements and blend them with the clinical execution and tested mind-frame of a scrum framework. The concept of ‘agile’ derives from software development and we have taken cues here to address every element in our service delivery, from inbound marketing to lead generation and sales enablement. We want to co-create something that can be replicated for greater wins.

“I want people to know Blue Noda exists and will continue to grow because I am offering a fair and valuable product.”

– Andrea Salemi, CEO

Every seed I am planting from conception is to build a network of talented individuals and agency partners that are aligned in their ethical principles and perspective of what the client deserves. Agencies exist to execute and consultants exist to teach – we are a hybrid based on what the client needs. Our rates are less because at the end of the day I know how to run a sound business – and the overhead most agencies incur does not exist in this model. 

Listen and Learn

A True Advisor & Team

I sketched out Blue Noda in a no-name Manhattan coffee shop after getting laid off due to bad business operations...and I was fed up. Traditional agencies are built on a poor business model and run by creatives that do not understand how to build a well-oiled machine and scale with care.

‘Blue’ is for transparency and honesty.

‘Nodes’ represent control tests within a comprehensive strategy - connecting all of our channels and tactics to drive future more focused campaigns.

…and the ‘a’ in ‘Noda’ is an ode to data driving everything we do.

Over the past decade, I have been blessed to cross paths with brilliant technical writers, fresh creatives, and methodical developers, to accumulate a pool of talent within each industry who truly enjoy what they do. When you collaborate with us, we ensure your team is specialized and fluent in your industry. No more entry-level account managers running your overarching marketing strategy, or “industry-agnostic” writers crafting highly technical content. It’s the dawn of a new day.