Finding the Best Cleveland SEO Company
So, you’re searching for the best Cleveland SEO agency. Excellent! Search Engine Optimization is a crucial part of any digital marketing strategy and can profoundly impact your website’s visibility and organic traffic.
When searching for an SEO agency partner, you don’t want to work with just anyone. There are plenty of “gurus” and snake oil salesman out there who will take your money and run. Instead, you want to find an experienced, reputable agency that will provide results.
Here at Blue Noda, our team of SEO professionals has years of experience delivering results to clients. We stay abreast of all the latest algorithm changes and trends to provide the best possible results for our clients.
We understand SEO and how to get your website to rank highly in search engine results. We’re pleased to talk about a few of our secrets with you.
What Is Technical SEO, And Why Does It Matter?
Regarding SEO, much boils down to the nitty-gritty technical details.
Technical SEO is making improvements to your website to increase organic search visibility. It encompasses various activities, from improving your site’s architecture and code to developing a content strategy to implementing effective link-building strategies. A successful technical SEO initiative’s two most significant components are off-page and on-page factors. Let’s discuss!
On-Page SEO – On-page search engine optimization focuses on crafting individual web pages to rank higher in the search results. It includes keyword research, title and meta tag optimization, content optimization, header tags, etc. The best Cleveland SEO company understands that on-page SEO plays a role in a larger overreaching content strategy to gain the business’s local, regional, or national coverage.
As the term “on page” suggests, each website page must be optimized for the targeted keyword to achieve higher visibility in search engine and mobile results. The business controls the ranking factors on a website page and, with a cohesive strategy, can be crafted to achieve higher visibility for the page in search results.
Link Building Tactics – Link building is the process of acquiring citations and links from other websites to your own. In the industry, these are called backlinks. These citations help to build credibility and authority with Google. The number of links your website has is among the most important ranking factors in SEO.
But the number of links isn’t the only concern. The quality of the backlinks also matters. For example, a citation or reference link from a high-authority website will be worth more than a link from a low-authority website. And in extreme cases, if there is an excessive number of links from “bad neighborhoods” on the web, it could result in a penalty from Google. That’s why it’s essential to partner with the best Cleveland SEO company that knows how and where to acquire high-quality backlinks.
Key Performance Indicators
Key Performance Indicators, or KPIs, are the metrics by which an agency tracks its success. Ask about the KPIs they use and how they report on progress. SEO agencies’ most notable Key Performance Indicators are organic traffic growth, rankings, new link acquisitions, and conversions.
Ideally, KPIs including conversion rates, organic traffic, and the number of organic leads should increase, while other FPIs like website load time, bounce rates, and 404 errors should decrease.
Local SEO vs. National SEO vs. Global SEO
When developing an SEO strategy, another factor for consideration is the level of reach you want to achieve with your campaign. For example, are you trying to attract local or regional customers? Or are you going for a national or global audience? The answer will help determine the SEO tactics used in your campaign.
Local SEO – Local SEO is optimizing your website to rank higher in the search results for local searches. Whether you have a brick-and-mortar store or provide services in specific geographic areas, local SEO can help you attract nearby customers.
Ideally, your website should include your business’s name, address, and phone number (NAP) on every page. In addition, NAP should be consistent across all online and offline directories and listings. Local SEO also involves claiming and optimizing your Google Business Profile listing. Due to the highly targeted demographic area, achieving local rankings can be easier than national or global rankings.
National SEO – National SEO is optimizing your website to rank higher in the search results for searches conducted outside of a specific geographic area.
Your website should target keywords relevant to your business to optimize national searches. However, since the goal is to attract customers from around the country, your website must appeal to a wide range of searchers. In other words, your content must be general enough to attract attention from a national audience while still being specific enough that you’ll rank for your targeted keywords.
Global SEO – Global SEO is optimizing your website to rank globally. As you might imagine, achieving global rankings can be more challenging since this is a much broader audience than a local or regional SEO campaign.
To optimize your website for global searches, you’ll need to target longtail keywords and phrases relevant to your industry. You’ll also need to create content that appeals to a worldwide audience while still being relevant to your targeted keywords.
Working with a partner with global SEO experience can help achieve global rankings.
Search Engine Optimization Tools
As mentioned above, much of search engine optimization has to do with the technical aspects of your website. The best agencies use tools for auditing your website’s technical health and recommending improvements. The team should also use advanced analytics to track your website’s progress over time.
Using industry-standard tools, including those available from respected names in the business, including ahref.com and SEM Rush, the best Cleveland SEO company helps you make sense of your website’s data and understand your place in the competitive landscape. These tools collate data from various sources and present it in an actionable format.
Unlike SEO hacks, who “wing it” and hope for the best, the best agencies understand that data provides direction. As your website progresses and improves, so should your rankings in the SERPs.
If you want more advice about optimizing your website for better search engine rankings, contact the experts at Blue Noda today! As the best Cleveland SEO company, we can help you develop a comprehensive SEO strategy for your business.